What we do
We employ a variety of multi-modal methodologies to address client needs:
In-depth interviews
Executive interviews
Usability interviews
Customer experience interviews
Online bulletin boards
Journey mapping
Ethnography
Market sizing
Segmentation
Customer satisfaction
Employee engagement
Perceptual mapping
Key drivers analysis
Feature prioritization (MaxDiff)
Concept testing
Conjoint
Pricing
Key questions we’ve addressed for our clients
What are the ‘work-arounds” that customers are doing to address product shortfalls?
What expectations do customers of acquired companies have for their future experience?
How can a program adapt successfully during COVID to deliver a superior student experience?
What are the shortfalls in customer experience that drive defection?
Where is the white space for innovative new products?
What disruptive forces pose the biggest threat?
Why are high-quality candidates not accepting positions?
Why are women executives leaving high-paid positions?
How we’re different, and why it matters…
Custom design and execution for each engagement – Your business needs are unique, and so is our approach to informing them. We draw from a broad set of sophisticated methodologies to craft and execute a plan to deliver actionable results.
Hands-on, expert sourcing – From C-suite to consumer segments, we delve into your business and marketplace to define, find and successfully engage the people whose opinions and experiences are critical to your efforts.
Experienced perspective– In addition to depth of qualitative and quantitative analytical expertise, we apply a lens of industry experience to data interpretation and insights development to ensure that results are relevant and add valueto your decision-making