What we do

We employ a variety of multi-modal methodologies to address client needs:

  • In-depth interviews 

  • Executive interviews 

  • Usability interviews 

  • Customer experience interviews

  • Online bulletin boards 

  • Journey mapping 

  • Ethnography

  • Market sizing

  • Segmentation

  • Customer satisfaction

  • Employee engagement

  • Perceptual mapping

  • Key drivers analysis

  • Feature prioritization (MaxDiff)

  • Concept testing

  • Conjoint

  • Pricing 

Key questions we’ve addressed for our clients

  • What are the ‘work-arounds” that customers are doing to address product shortfalls?

  • What expectations do customers of acquired companies have for their future experience?

  • How can a program adapt successfully during COVID to deliver a superior student experience?

  • What are the shortfalls in customer experience that drive defection?

  • Where is the white space for innovative new products?

  • What disruptive forces pose the biggest threat? 

  • Why are high-quality candidates not accepting positions?

  • Why are women executives leaving high-paid positions?

How we’re different, and why it matters…

  • Custom design and execution for each engagement – Your business needs are unique, and so is our approach to informing them. We draw from a broad set of sophisticated methodologies to craft and execute a plan to deliver actionable results.

  • Hands-on, expert sourcing – From C-suite to consumer segments, we delve into your business and marketplace to define, find, and successfully engage the people whose opinions and experiences are critical to your efforts.

  • Experienced perspective– In addition to depth of qualitative and quantitative analytical expertise, we apply a lens of industry experience to data interpretation and insights development to ensure that results are relevant and add value to your decision-making.